The row over a racist advert of Cellcom – an Israeli mobile phone operator, which shows Israel Occupation Forces soldiers playing football with Palestinians on both sides of the Apartheid Wall, continues.
In the Cellcom advert, IOF soldiers on patrol along the Wall stop their army jeep when it is hit by a soccer ball from the Palestinian side of the Wall. A game ensues, back and forth with the unseen Palestinians after a soldier dials up “reinforcements,” including two smiling women in uniform, to come and play.
The advertisement made by McCann Erickson, part of U.S. Interpublic Group, ends with the upbeat voiceover: “After all, what are we all after? Just a little fun.”
The advert has been extensively criticized for making light of the Palestinian suffering inflicted by the West Bank Apartheid Wall.
this is the Palestinian retort